Founding GreenThreads: A Small Business with a Big Green Heart

Cherry, who has been passionate about yarns and textile crafts, chose to major in International Trade during her college years. After graduation, she worked for a large textile mill for several years, where she gained a wealth of experience and connections in the industry.However, she always had a dream inside her to start her own yarn brand, focusing on eco-friendly and sustainable products.

In 2016, Cherry decided to quit her stable job and start her entrepreneurial journey. She began by conducting online and offline research to gain a deeper understanding of market trends and consumer needs, and realized that more and more people were focusing on environmental protection and sustainability, and there was still a big gap in the yarn industry in this area.

So, Cherry founded two companies, SANYOU and RSKYANG, and as the company's scale continued to expand, Cherry founded SHENMARK in 2024, focusing on the production and sale of renewable yarns. The raw materials of renewable yarns are waste plastics, waste glass products, and waste yarns, which will be recycled and processed into slices and fibers, and then twists and winds the spun yarns into yarns through a special reinforcing process. The repeated utilization of discarded items contributes to the alleviation of environmental pollution problems and embodies the concept of green and sustainable environmental protection.

In the early stage of the business, market acceptance was the biggest challenge Cherry faced. She demonstrated the environmental value of her products and the green sustainable concept to potential customers through the Alibaba platform and offline exhibitions. Her persistence and innovative ideas gradually won the recognition of customers, and orders began to increase gradually.

With the advantages of high strength, low shrinkage and environmental protection, Cherry's renewable yarns have won the recognition and trust of major international brands, such as Adidas, Nike, New Balance, Zara, H&M and other well-known brands have been Cherry's partners for many years. She has always believed that only by integrating environmental protection concepts into her work and life can she realize true sustainable development.

Her success proves that innovation and environmental protection can be powerful drivers even in traditional industries.